Details & Information You Need To Provide
Event Organisers and Promoters are moving towards digital marketing tactics to successfully organise, promote and enhance their events. We have researched the best digital marketing techniques to ensure your event is more successful than ever before.
Get yourself the most effective digital marketing strategy…..
Using information gathered from our present and previous events together with competitor insights we are dedicated in being the experts in identifying and then accessing your audience. We are continually gathering data and insight that makes us successful.
We have a strategic alliance with the premier directory of black owned businesses and organisations across the UK, with the powerful Black Links business and consumer community and the resources of We The United who have an extensive network that accesses the UK and Worldwide community.
We help you access your audience….
Who are your audience? Think about age, gender, where they live but also dig deeper and think about what they do for a living, how much they earn, what problems they encounter day to day, where do they go to find information? (social, google, websites, apps etc.) The more information you have about your audience, the better we can reach them.
We create blog posts that are relevant to your event….
The key to any successful marketing strategy is to create something that is valuable to your audience. This follows the popular inbound marketing techniques allowing people to come to you rather than the dated outbound marketing strategy where marketers had to go out and find potential consumers. A blog is a great inbound marketing strategy to showcase everything surrounding your event. Blog posts could be directly linked to the event such as an interview with a speaker or performer or they could be subtler like a list of top 10 places to visit in the city it is being held. Each blog post you write could expand your reach to potential attendees. Make sure you share your posts on social networks and by email.
We use email marketing to promote your events…
Email remains to be a very strong marketing channel in all industries. With most people connected to the digital world 24/7 thanks to mobile devices, email can be used to reach out to your audience anywhere and at any time. Use it to build excitement during the run up to your event and send through any offers, contests or new information that will encourage people to sign up.
Use Online Video Content…
Online Video Content is becoming a vital digital marketing channel and one that every event planner should invest in. This doesn’t have to be a big financial outlay. We show you how to create a video studio on a budget. This could be used to film interviews or to announce new information about your upcoming event. If it is an event you have held before, post videos from the previous events to get people interested. Film any preparation or behind the scenes action. Video is the perfect visual tool to promote events so utilise it as much as you can.
Create your marketing campaign plan….
Include a plan for your social media posts, blog posts, emails, videos and other content. You can even schedule social media posts and emails to be sent out at various times/days in the run up to your event. Tools we can recommend are great for organising and executing email and social content ideas.
Use social media in all aspects of planning, promoting and executing an event…
It is essential to utilise the world of social networking to expand your reach and get people talking about your event. Social media is about more than just reposting content. Use it to create group excitement and activity; give your followers something to share and discuss. Think of original ways to engage with your audience. We use videos, innovation and unique ideas to get people talking. We use our exposure to old and new ideas to create the best social campaign for you. The more people that share your content, the further your social reach will go.
Use our business intelligence and data analytics to improve future events….
This is a very important element of your future events and promotional success. With tracking of your marketing campaign comes a way of monitoring improvements. If you don’t know what worked for you and what didn’t so remember to measure all your campaigns. Finding out what your most popular blog post or video was or seeing which emails got the most response is fundamental in planning your next event. What time of day were people most engaged? Did they prefer more visual content or were they more interested in blog posts? Which social media sites were most popular to use? Question every part of a campaign and use the answers to make your next event even more successful.
All these tips will help you to create the perfect digital marketing strategy for your event. Remember that content is key in any digital marketing strategy. We add the creativity and come up with ideas that will get noticed and lead to the ultimate event success.
Pricing & Payment Method
Please provide all the relevant details as it would appear on any flyer website or promotional material that you would have of your event which would include the minimal information i.e. Type of event, venue, target audience, etc.
Bespoke Service Summary
Pricing Social & Digital Marketing Services for You
When arranging your social and digital media marketing campaign one of the most important decisions you will make is deciding on pricing. We want to make sure you are valuing your time and skills, while also working with you to work within your budget and needs.
We provide a guide to what you should expect to be charged for your digital marketing services:
- Social Media Management (SMM)
SMM is one of the most effective ways to increase engagement and sales, as well as being a best priced option.
The Goals of SMM
- Drive Traffic to your Website
- Broaden Customer Reach
- Develop Relationships
- Increase Your Brand Presence
- Provide Basic SEO
The amount you can pay will vary by the amount of social media platforms, Facebook and Instagram, or Facebook, Instagram, Twitter, and YouTube etc. we will be managing for you, the frequency or posting, and the level of customisation you chose.
Our objectives are to keep your target audience interested when creating content for your social networks. We understand that people tend to gravitate towards posts or information that they identify with, so knowing your target audience well always helps. Let our graphics and design department produce content that you’re happy with.
Social Media Adverts (SMA)
Advertising through social media is one of our most powerful strategies. We have a network that is expanding and designed to meet your objectives. This is our ongoing mission and obligation to our clients, namely you.
- Email Marketing
ES4U offer email marketing as an easy, cheap, and effective service to connect with you with your audience. Our custom-built automation or email marketing application is designed to provide a powerful but cost-effective to use service. We offer a basic email marketing management and automation, then increase the cost with increased emails, automations, segmentation and specialist services etc.
- Search Engine Optimisation (SEO)
The service ES4U provides results in your website or web page appearing earlier in a web search engine‘s unpaid results, this is the “natural”, “organic“, or “earned” results. The best results are when your website is ranked higher on the search results page, and the more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into happy customers and your reward is revenue and recognition. The pricing of this is commensurate with the duration and depth of the service you want us to arrange.
- PPC (Search Engine Ads)
PPC stands for pay-per-click, a model of internet marketing in which we get interest in your product or service and as a reward each time one of your adverts is clicked, we receive renumeration. What we do is arrange for you to buy visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. The standard for PPC, or search engine ads, is the same as what we discussed for social media adverts (SMA).
- Web Development
Our website offering presents 2 great options (a) or (b) for you to step into. Our custom or bespoke offering is there for the whoever is deserving of the
- Creating Content
The cost of creating content will depend on the type of content, be it blogs, website copy and content, or long-form posts, as well as the frequency of creation.
When figuring out the price, we take into consideration the amount of time we will be spending to complete each piece of content and how much research or specification will need to go into the content.
Video content will continue to be integral to any good digital marketing strategy, and we will charge more if this is to be part of the strategy you require. Video content requires more experience and skill, not to mention more expensive equipment than written content, and that should be taken into consideration when coming up with content creation costs.
Remember that the digital marketing approach is specific to your needs.
This service is one, which is wholly and completely dependent on you providing as much information as possible. For this reason, a consultation is compulsory so that we can establish the best service that satisfies your needs, and this will provide you with the details of the comprehensive service available to you and how this can result in additional revenue, brans exposure and brand awareness. Please complete and submit the booking form below.